An AI visibility tool monitors how AI models — ChatGPT, Claude, Gemini, Perplexity, Grok — represent your brand: whether they know you exist, what they claim about you, whether they recommend you, and which of your pages they cite. In 2026 that’s a real market with real differences between products, and this guide compares the nine tools worth evaluating.
One thing before the list. BotScope is our product, and we’ve put it first. We think the comparison below justifies that, but you should read this the way you’d read any vendor’s list: check the criteria, follow the links, and run trials. Everything we say about competitors here is sourced from their public sites and published reviews as of June 2026.
How to judge an AI visibility tool
Four questions separate the serious tools from the dashboards:
- Coverage. Which models does it actually query, and how often? Daily sampling across the major assistants is the floor — AI answers change constantly, and a weekly snapshot misses the movement.
- Depth of measurement. Mentions alone are a vanity metric. You want the full ladder: does the model know you (entity), what does it claim (accuracy), does it recommend you (share of voice), and does it cite your pages (grounding)? This is the four-layer framework we score as L1–L4.
- Competitive context. A visibility score without competitor benchmarks can’t tell you whether you’re winning or the category is just growing.
- Actionability. The readout should end in a prioritised fix, not a chart.
The 9 best AI visibility tools at a glance
| Tool | Best for | Starting price (June 2026) |
|---|---|---|
| BotScope | Daily multi-model readouts without enterprise pricing | $29/month |
| Profound | Enterprises and large agencies | ~$83/month (annual) |
| Peec AI | Marketing teams, especially in Europe | €89/month (annual) |
| Otterly.AI | Budget-friendly entry point | $25/month (annual) |
| Rankscale | Rank-tracking across AI surfaces incl. Google AI Mode | Not published |
| Evertune | Brand measurement at the model level | Not published |
| Scrunch AI | Technical citation-readiness | Custom |
| Semrush AI Toolkit | Existing Semrush users | $99/month (suite) |
| Ahrefs Brand Radar | Benchmarking within an Ahrefs subscription | Within Ahrefs plans |
1. BotScope — the observatory
BotScope runs your question watchlist against ChatGPT, Claude, Gemini, Perplexity, and Grok every twenty-four hours, captures full responses and citations, and scores all four visibility layers — L1 Entity Establishment, L2 Entity Depth, L3 Recommendation Visibility, L4 Informational Citation — rolled up with medians so one anomalous answer can’t move the dial. The daily readout tells you what changed, where you’re being out-cited, and which gap closes fastest. Plans start at $29/month for all five model providers, which makes it the cheapest way to get daily multi-model scanning on this list. The honest trade-off: we’re newer than Profound and Evertune, and we don’t yet have their enterprise integrations. That’s the bias-checked pitch; the pricing page has the rest.
2. Profound — the enterprise standard
Profound is the most established platform in the category, with conversation-level answer-engine data, agency workspaces, and pitch environments. Its own content engine is formidable (its AEO explainer ranks second for “answer engine optimization” with links from ~80 domains), and it’s the default shortlist entry for enterprise buyers. Pricing starts around $83/month on annual billing for the entry tier, with agency plans from $99/month and enterprise tiers above that. If you have an enterprise budget and procurement process, start here and compare outward.
3. Peec AI — built for marketing teams
Berlin-based Peec AI positions itself as AI search analytics for marketing teams: per-prompt tracking, competitor benchmarks, and suggestion workflows that translate visibility data into next actions. It has strong European adoption and integrates cleanly into team reporting. Starts at €89/month on annual billing.
4. Otterly.AI — the affordable entry
Otterly.AI tracks brand mentions and links across ChatGPT, Perplexity, and Google’s AI surfaces, with audit-style prioritisation of what to fix first. At $25/month on annual billing it’s the cheapest credible starting point in the category — a good first instrument if you’re testing whether AI visibility data changes your decisions.
5. Rankscale — rank tracking for AI surfaces
Rankscale approaches the problem from the rank-tracking tradition: track visibility per query per AI surface, including dedicated coverage of Google AI Mode — a surface most tools don’t yet isolate. If your mental model is “rank tracker, but for generative engines”, this is the closest match. Pricing isn’t published; expect a demo conversation.
6. Evertune — brand measurement at the model level
Evertune leans into measurement methodology: its AI Brand Score quantifies how models perceive a brand, and its free AI model tracker is a genuinely useful reference for release cadence across vendors. It’s aimed at brand and insights teams more than SEO practitioners. Pricing isn’t published.
7. Scrunch AI — citation-readiness engineering
Scrunch AI focuses on the supply side of the problem: making your site easy for AI crawlers and agents to parse and cite, including AI-friendly site versions. It’s less about watching answers and more about engineering your way into them — complementary to the monitoring tools on this list. Custom pricing.
8. Semrush AI Visibility Toolkit — for suite loyalists
If your team already lives in Semrush, its AI visibility add-on puts mention tracking alongside your existing keyword and content workflows. You trade depth of AI-specific measurement for consolidation into one suite, from $99/month for the platform. Reasonable if consolidation matters more than coverage.
9. Ahrefs Brand Radar — benchmarking inside Ahrefs
Ahrefs Brand Radar tracks brand mentions and share of voice across AI Overviews and chat assistants inside the Ahrefs platform. Like Semrush’s offering it’s a suite extension rather than a dedicated instrument, and it’s priced within Ahrefs subscriptions. Strong for benchmarking if Ahrefs is already your source of truth.
Which one should you choose?
Match the tool to your situation, not the feature list. Solo founder or small team testing the water: start with BotScope or Otterly — both give you real multi-model data under $30/month. Enterprise with procurement and integrations: shortlist Profound and Evertune. Marketing team in Europe: trial Peec against BotScope. Already paying for Semrush or Ahrefs: switch on their AI modules first, then compare what a dedicated tool adds — in our experience the suites tell you that you were mentioned, and dedicated tools tell you why you weren’t.
Whichever you pick, baseline before you optimise. You can’t improve a number you’ve never measured — run your first BotScope readout and you’ll have one by tomorrow morning.
Frequently asked questions
What is an AI visibility tool?
An AI visibility tool monitors how AI assistants represent a brand in their generated answers — tracking mentions, recommendations, citations, and accuracy across models like ChatGPT, Claude, Gemini, and Perplexity, the way rank trackers monitor positions in Google.
What are the best AI visibility products in 2026?
BotScope, Profound, Peec AI, Otterly.AI, Rankscale, Evertune, and Scrunch AI are the dedicated products; Semrush and Ahrefs offer AI visibility modules inside their suites. The best fit depends on budget and depth: under $30/month gets daily multi-model monitoring (BotScope, Otterly); enterprise budgets unlock conversation-level data (Profound).
Do I need a dedicated tool if I already use Semrush or Ahrefs?
Start with the module you already pay for, then compare. Suite add-ons confirm whether you appear in AI answers; dedicated tools sample more models, more often, and explain the gaps — which is what you need once you start optimising rather than observing.
Which AI models should a visibility tool cover?
At minimum the assistants your customers use: ChatGPT, Google’s Gemini and AI Overviews, Claude, and Perplexity. Coverage of Grok and Google AI Mode separates the thorough tools from the rest. Models answer differently, so single-model monitoring gives a false picture.
How much do AI visibility tools cost?
As of June 2026, entry plans run $25–$99/month (Otterly $25, BotScope $29, Profound ~$83, Peec €89), with enterprise platforms on custom pricing. Suite add-ons ride on existing subscriptions from $99/month.