Entity Establishment
Does AI know who you are? L1 measures whether models can name your brand and what they know about it without prompting.
how a/i sees
your brand.
BotScope is the observatory for AI visibility. We watch how Claude, ChatGPT, Gemini, Google AI Overviews, Microsoft Copilot, and Perplexity answer questions about you — every day, across every layer of the AI knowledge stack — so you can fix the gaps before customers find them.
TRACKED MODELS
ChatGPTClaudeGeminiGoogle AI OverviewsMicrosoft CopilotPerplexity
SECT.01 · METHODOLOGY four layers,
four layers,
one signal.
AI visibility isn't a single number. It's a stack — what AI knows about you, how deep that knowledge goes, whether you're recommended, and which of your pages get cited. BotScope measures all four.
Entity Depth
How deep does that knowledge go? L2 evaluates what AI says about your products, people, history, positioning, and proof.
Recommendation Visibility
When users ask for solutions, does AI recommend you? L3 tracks whether your brand surfaces in answer-shaped queries.
Informational Citation
Are your pages getting cited? L4 traces which of your URLs models pull from when grounding answers.
SECT.02 · OPERATION
point. scan. observe.
Connect your brand. We run a watchlist of queries against every major model on a daily cadence and grade what comes back. You see the gaps — and the deltas — before they cost you a customer.
- 01
Configure your watchlist
Tell us your brand, your competitors, and the categories that matter. We auto-generate a starter set of L1–L4 queries you can edit, or write your own.
- 02
We scan, every day
BotScope queries ChatGPT, Claude, Gemini, Google AI Overviews, Microsoft Copilot, and Perplexity on schedule. We capture full responses, citations, and ranking signals — not just snippets.
- 03
Read the readout
Daily L1–L4 scores. Citation graphs. Gap reports. Sentiment shifts. Competitor delta. Everything timestamped and exportable.
- 04
Close the gaps
BotScope points you at the specific entities, claims, and pages that aren't landing. Fix them. Watch the scores move.
START TRACKING begin the
begin the
observation.
Free trial. No credit card. Daily scans on your real brand within ninety seconds.
OPEN THE SCOPESECT.03 · JOURNAL
field notes.
Product tracking: AI knows your brand. Which product does it recommend?
When someone asks an AI for “the best espresso machine for a beginner”, the answer doesn’t name a brand — it names a model. BotScope now tracks which specific products AI answers recommend, with per-model sentiment, plus ChatGPT’s shopping carousel: the prices it shows and the merchants it sends buyers to.
How advertisers are working inside ChatGPT Ads’ prohibited categories
We ran 384 ChatGPT ad observations across four categories OpenAI bans outright, to test whether prohibited ads slip through. Mostly they do not. What runs instead is a playbook worth stealing — including one advertiser clearing a gambling ban by not technically being gambling.
Partial scans: what we do when a provider stops answering
The models we track fail sometimes. When they do, the dangerous outcome is not a missing number — it is a plausible one. Here is how BotScope reports a partial scan, and how it now repairs one without being asked.